2023 Dalian Fashion Week recently opened, lasted until September 7th. This season's fashion week set "show, exhibition, meeting" in one, set up fashion release, summit forum, business linkage, fashion selection of the four plates. 2023 Dalian Fashion Week on September 2, the only branch of the Dalian Fashion Week - Dalian City Pulandian District by the China Textile Industry Federation and the Liaoning Provincial Textile and Apparel Association were awarded the "China Fashion Intelligent Manufacturing City" and "Liaoning Province Fashion Customization City" plaque. Liaoning Provincial Textile and Garment Association were awarded the plaque of "Famous City of Intelligent Manufacturing of Chinese Clothing" and "Famous City of Customized Clothing in Liaoning Province" respectively. For a time, the clothing and textile industry frequently on the "hot search", become the focus of people's recent attention.
Clothing and textile industry belongs to China's traditional manufacturing industry, is also one of the important pillar industries of China's national economy. For the people, clothing and textile industry is directly related to clothing industry, is an important livelihood industry, textiles and clothing is an important consumer goods for residents. High-quality development of the clothing and textile industry, to promote the development of the national economy, solve the employment, and enhance the consumption of residents has a very important role. In the National Bureau of Statistics announced 16 categories of limited units above the unit of goods retail data, the first half of this year, clothing, shoes, hats, needles and textiles retail sales growth rate of 12.8%. In terms of increasing varieties, improving quality and creating brands, China's clothing and textile enterprises have continued to enhance product competitiveness by differentiating their brand positioning and producing products with rich characteristics.
However, China's clothing and textile industry still exists in the industrial agglomeration effect is not strong, the lack of independent research and development and innovation capacity, brand recognition is not high and other bottlenecks. To this end, we should continue to improve the level of industrialization, intelligence, personalization, branding, icing on the cake, and promote the development of clothing and textile industry more modern.
First, we will strive to upgrade the modernization of industries. It is necessary to forge long boards, make up for short boards, and strengthen the foundation to improve the industrial agglomeration effect and promote the commercial value and economic efficiency. Strong cities and counties in the field of apparel and textile should build a third-party public service platform with stronger industry attributes in addition to building a specialized base integrating research and development, operation, production, printing and dyeing, to create a service platform for the apparel and textile industry integrating original design, fashion taste, demand research, Internet e-commerce, cross-border e-commerce, industry seminars, exhibition halls and exhibitions, news and information. This can not only attract clothing enterprises in this integrated platform to achieve spot fabrics and accessories one-stop procurement, but also through the establishment of professional studios, model training centers, fashion and art IP licensing and trading centers, network broadcasting room for designers, fashion enthusiasts, photographers, experts and scholars, entrepreneurs to provide a comprehensive, aggregated business exchange platform.
The second is to realize the transformation from "manufacturing" to "smart manufacturing", leading the industry to improve quality and upgrade. Nowadays, the development of digital economy, intelligent manufacturing has become the new highlights of economic development, new advantages, new platform. Clothing and textile enterprises should take advantage of the east wind, and gradually abandon the resources and speed of the "face" development mode, and more in pursuit of the "inside" development, to promote the intelligent clothing and textile equipment, digital transformation, the completion of the intelligent production line transformation and upgrading, and intelligent manufacturing of flexible production lines to gradually replace the traditional industrialized production line. Flexible production line gradually replace the traditional industrialized production line.
Third, as far as possible to meet the personalized needs of consumers, especially young consumer groups. Clothing and textile product design and innovation is the soul of enterprise development, improve the original ability to enable enterprises to grow. Clothing enterprises should realize the design innovation, technological innovation, conceptual innovation, and gradually explore the consumer-led "on-demand customization" production model, the development of OEM processing, brand agency model gradually transformed into flexible production, personalized customization, a clear brand positioning, shaping the brand personality, and improve the influence of the consumer groups, visibility, reputation.
Fourth, take the road of brand development, improve user stickiness. To strengthen brand building, upgrade the brand grade, improve product quality, and gradually explore a road of development with independent style characteristics. Guide enterprises to strengthen the branding of professional management, pay attention to the integration of scientific and technological content and cultural connotation of apparel products. For the apparel and textile industry, should be around the "technology, fashion, personality, green" industrial positioning, the pursuit of high performance, environmental protection, low-carbon, personalized experience of the brand development path. (Source: Economic Daily News by Wen Jicong)
(Responsibility: Miao Su)
Source: China Economic Net